Humour is necessary in our life.It is a kind of relaxation、kindness and toleration,it is a optimistic attitude to face the life.There are a few humourous ways in advertising.Humour advertising use relexation and laughing to promote saling products and to construct a special corporation indentity.Furthermore,there are many cultural meaning in humour advertising.Those cultural meanings make humour advertising become a kind of bussiness culture.The visual language in humour advertising is a sort of uniqe art language.There are many lively images and bright colours and dramatic stories in visual language,they express the communication purport of humour advertising and make people who read humour advertising can not help laughing.History show us some different characters and the changes of visual language in humour advertising.In this thesis,we have researched four typical characters,they are “funny”、”mock”、”humorous”and”weird”.Through researching,we can find some regulations about the art expressions in humour advertising.In the end,we should advocate the fitness in the idea of humour advertising.To the advertising designer,the accumulation of life、the professional quality、superior morals and knowledge are foundations on which designer can creat the more vivid、emotional and more clever visual language in humour advertising which can deeply touch people’s mind.
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